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Causes and Effects of the Popularity of Fast food Restaurant and Fast food Nowadays, many kinds of fastfood restaurants are available in the malls and strategic places. The international branded restaurants such as KFC and McDonald grow quickly from one city to another all over the world. It indicates that the fastfood restaurants are popular and preferable. There are several causes and effects of the popularity of fast food restaurant and fast food. The first cause is needs of modern community which have intensive activities. In a family, both husband and wife have a tendency to have job. Consequently, they do not have enough time to cook and the frequency of eating take out is increased. Most people work full days with a lunch break of limited time, thus practically they need fastfood for lunch. Secondly, efforts of fastfood restaurant companies to improve their products and services are also the cause of their popularity. Improving products includes food quality in diverse taste. For example, KFC in Thailand offers a special taste which may not be found in other countries. Restaurants also provide good services such as quick service, convenience place even fun and entertain. Some restaurants also provide free delivery services which consumers can just call to order. Serving food in many kinds of package can make consumers choose quickly by pointing to the appropriate picture and price. Besides its popularity, fast food has some effects on human health. Most fast food contains calories from refined sugar and fats. It is also high in sodium from salt and other additives which can lead to some one to eat it more and more. Consuming more calories than human needs lead to obesity which causes some health problems such as hypertension, diabetes, heart disease and even cancer. In conclussion, popularity of fast food restaurants is caused by life style of modern people, food quality and good services. Besides its popularity, fast food has an effect on human health. Reducing frequency of fastfood meal and eat more fresh vegetables and fruits may lead to reduce health risk in the future The taste which only fulfils our tongue and no good to our health is always poisoning to us. Fast food is such a poison. We can call it slow poison. It gradually affects the inner parts of our body. It shortens our life span. It is responsible for our mental agitation. Now the question is that why we the modern people are too much fond about such fast food? In every 10 minutes distance you can easily find fast food centres. India, a developing country has now a day many fast food centres. The developed country like U.S, England, China and Japan are first in this case. Fast food restaurants now commercialized their position through their tasty items. There are so many causes of popularizing such fast food restaurants. The first is obviously the needs of modern people who were very busy in their life style. Now in almost many families it is a picture that both husband and wife is an employee. They initially have no time to cook and it is a fashion to eat outside. Most of the people work the whole day without a lunch break. Thus they are addicted physically and mentally with fast food. Secondly, the company’s effort to popularize their product is also helpful in this way. Now a day you find easily in every restaurant home service or home delivery is free. So public takes it as a profitable gain. Their quality of food, quick service, special taste, fun and entertainment are positive for their restaurants. Besides this popularity fast food has some effects on our health. Most of the fast food items contain calories from refined sugar and fats. It is also high in sodium from salt and other additives which easily leads anyone to eat it more and more. Consuming more calories than needs lead to obesity. It causes many health hazards like hypertension, diabetes, heart disease and even cancer.Fast food now becomes a part of our culture. Once upon a time we celeb